Eisenbahn is a Heineken's craft beer known by its quality. How to promote it for a bigger audience without losing the connection with beer experts?
We partnered with Endemol to create the first beer TV Reality Show, where participants compete on their brewing skills. The TV show became so successful that it's already in the third season.
All the episodes are available at
www.youtube.com/user/cervejaeisenbahn
Role: Creative / Art Director